We are a men’s clothing company located in Berlin, Germany, focusing mainly on high quality dress shirts and casual shirts, but also pullovers and polo shirts and regular t-shirts.
What separates us from all the other mass-production brands is the fact that we created a unique sizing system; not for the masses, but especially for our target group
We recognized that men, who are living an active lifestyle thus as going to the gym, playing American football, or other physical sports, have a hard time finding clothes that really fit. This problem results from the fact that they have built too much muscle while training their body and created a much larger frame, while keeping their waist small; the so called V-Shape or V-Taper.
Their physique is out of proportion based on what the mass-production brands are producing. Our target group finds themselves buying shirts two sizes bigger than their regular size in order to make the shirt fit around the shoulders and accepting that they fit terribly around the waist.
With our brand, we don’t only offer shirts that actually fit, but we acknowledge the hard work that our customers put in on a daily basis, to stand out and be different than the crowd. We work by the motto: “Why would you cover yourself in clothes made for the masses, when you are working to stand out from the masses.”
We want to motive our customers to strive for their personal best and adapt all the aspects that sport can give you to your every day life. We stand for and promote ambition, dedication, and a healthy, active lifestyle.
We want to be the brand that accompanies you on your daily grind.