Perfect, as usual. Calvin is very responsive and nice to work with.
How bgoodwin j started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
The Loft is a new bar and lounge within a concert arena in Melbourne - it will be used as an upscale VIP space for patrons to use before and during the concert. It will be marketed as a cool lounge with Melbourne urban themes - targeted at the 25-39 year old market
What industry do you think your business is most related to?
Entertainment & The Arts
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Let designers make suggestions:
Light neutrals: Purity, balance and sophistication.
Dark neutrals: Formality, mystery, exclusivity and luxury.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The space will be in browns, coppers and blacks - trying to give the space an upmarket gastropub feel with craft beers, premium drinks and great food options. It will be an add on to the event ticket so needs to convey a exclusive element to the consumer as well.