Create a recognisable logo portraying a luxurious and earthy lifestyle product

Oh Lay

Circle of paradise

We produce a range of quality circular towels with unique designs. We also produce a special range of additional products to accompany the towels such as beach bags, sunglasses and sun hats. However, our main focus is the towels.

Our brand name 'Oh Lay' has been created to represent the 'O' shape of the towels and what everyones uses their towels for, 'Lay'. Ole in spanish also means 'bravo' - our brand name is a bit of a play on words and we plan to drive our marketing and social media based on this.

Our towels have intricate patterns on them that have a very boho, relaxed, beachy, and fashionable vibe.

Our target audience is anyone and everyone who enjoys the outdoors and having a distinctive product to lay on, sit on, wrap themselves in, whatever! We will be targeting women mostly at first, aged between 18 - 35 who are always on the beach, going for picnics and enjoying the simple things in style - while sharing it on social media, of course!

We want our brand to be communicated as luxurious and a cut above the rest. We are on-trend and sophisticated, yet very simple, down to earth and affordable. We're desirable and have a huge following who continue to take us viral. We're very 'now' and pretty cool, but we don't want to obviously throw that in everyone's faces.