I want a generic logo that not only relates to hammocks or beach blankets (I want to think big and not limit the brand to one product(s). I want a cool cartoon character that will make my brand look fun and alive!
It can be a cool animal with lots of personality (Ex: Zonkey, Xolo dog, tuna fish, mahi mahi, swordfish, chimpance monkey, bat,etc)
Another example can be alebrijes which are typical handcrafted animals made by Mexican Artisans. Google it and come up with cool ideas! I like the images that I´ve attached where it shows knitted fabrics. I think it will look cool if the letter of the name Fiesta Ziesta looks like it.
Since its a new brand please make sure that the character is sticky and easy to remember. I want to make sure people can recall and/or recognize it. It needs to be simple but at the same time must have lots of punch.
I want to make sure people will be stoked to put a sticker of my logo on their cars, surfboards, computers, etc.
Please no sombreros! I want to make sure my brand is not related with any touristic brands or products. I want to avoid people relating my brand with Señor Frogs, Carlos & Charlie's or any Tijuana or Mexican cheap touristic brands.