We would like a logo design that acknowledges our organisation's 20th anniversary this year. It's a special event and we would like our logo for the whole of 2017 to represent this. We would like the birthday logo to retain the integrity of our current logo, to ensure people who see it still understand who we are. The birthday logo can be an add-on to our current logo (attached to this form) for instance. We leave this in your expert designer hands :)
- Key elements:
We are not looking for a new logo, just some creative work around our current logo to include a 20th birthday twist to it. It is very important to keep using our corporate colours + our current logo + the wording "20"
We would like the logo in RGB and in CMYK please.
- Background info:
We are an Australian non-profit organisation and environmental charity. We are the trusted experts in biodiverse carbon offsets. We first started in 1997, so this year is our 20th anniversary. Something big that we will be celebrating all year round!
• Demonstrate longevity (20 years)
• Professional but friendly
• In line with nature (through the use of our own coulour palette)
• Something cool and that easily conveys the fact that we're 20
- Requirements/must haves:
• Our current corporate logo
• The number "20"
• The use of our current colour palette, allowing only small variations from it
- The keywords our supporters use to describe Greenfleet are:
• Greenfleet is a no fuss/easy/direct/simple way to offset my emissions and do something for the environment
• With Greenfleet, I am empowered to take climate action (being able to reduce my carbon footprint), I am doing.
• Greenfleet gives people a positive way to make a difference.
• Greenfleet is a genuine, established, trusted organisation
• Supporting Greenfleet makes me feel good/less guilty
• Greenfleet is proactive / walks the talk