I am starting the company to take my Etsy business to the next level. I'll be creating a fully fledged, independent company that will focus more on high quality, branded stock.
The India Silk Co. sells only highest quality silk and cashmere products to a global audience, primarily middle-class women aged between 30-50. Our focus is to retain the incredible colours, style and tradition of Indian textile work while positioning ourselves as a trustworthy, smart and designer English brand.
We are looking for a traditional, crisp logo that will resonate with the high quality and traditional nature of our Indian products. As well as this, we want our logo to be trustworthy - this must look like a British owned organisation, not and Indian one.
We want out logo to be clean, minimalist and simple.
Our initial thoughts were to have "The India Silk Co." in clear, crisp font, with a clever, designer vector above. We thought that this could either be a clever design of a peacock (as this is the national bird of India + symbolic of colour), an elephant, lotus flower or perhaps a cleaver graphic of the Indian continent itself. I'll add a few images to get the ball rolling. However, as the designer, feel free to make anything up that's relevant and appropriate to this brief.
If possible, I would like to be able to condense the logo onto a label that we can stitch onto each garment. Perhaps you can design a secondary logo that will be appropriate for this?
It's also important that we can use this logo across social media, so perhaps the graphics you design could be designed in such as way that it can be transferred easily to Avatars, labels and packaging.
I will update this brief with more info as and when I get it.
Good luck & thank you.