NOTE: Please read until the very end, especially the section on Design Details. I have specific details needed for the flying squirrel (sunglasses, disco helmet)
- Having fun / living a good life
- Eccentric / untraditional
Design Purpose: to use as logo for streetwear brand, and to use as a design on a t-shirt and hat
Design Goal: resonate with the target customer (underground electronic music fan) and in the context of wearing this design out on a shirt / hat (at a club, warehouse party, music festival)
Design Colors: Design has to be all one color (white) with a black background, because the design will be vinyl printed on reflective film on a black t-shirt. Can use the negative black space to create some of the details of the design
Design Style: minimalist, yet still incorporating the details outlined below. See "Disco Ball" design attached for different design that will be used on a shirt and hat in the same clothing collection.
Design Details: All designs must have 3 specific components present: 1) a flying squirrel
2) the flying squirrel is wearing sunglasses
3) MOST IMPORTANT - the flying squirrel is wearing a DISCO helmet. The DISCO part is a very important detail. See attached file "Example of Disco Helmet_v2" for what a disco helmet is (it's what we are wearing in the picture - it's essentially a helmet made up of small square tiles so that it looks like a disco ball). There should also be some indication that the helmet is shiny.