Overzealous Threads is the purveyor of over-the-top tees, totes, and other things. That is, we're a clothing store! Based in Western Massachusetts, we’re high-strung, easily excitable, and highly susceptible to impulsive decision-making. Nevertheless, we hope you’re as enthusiastic about our threads as we are.
Our key audience is 15-34 year olds who enjoy a good t-shirt pun. Our first products will be graphic t-shirts with a main image and related text.
Above all, we DO want our logo/brand to feel:
- Exciting, energetic
- Sophisticated yet fun
- Hip, cool, current
We DO NOT want the logo to be:
- "Fancy" or too "fashion" focused, although we are a clothing brand