This is very simple. We are creating a new brand for shoes. What is unique about this new brand? Well it will be all about COMFORT and SAFETY.
We'll design shoes that will be very practical for the kids (aged 2 to 7) and their parents. Easy to put on and off, resistant, easy to clean, very comfortable, waterproof and with safety features to protect the kid's feet.
What are we looking for? We are 2 friends that want to change how shoes are made for kids and we are bootstarping the project with our own money. Hopefully we'll find somebody that will love to help create this brand.
In essence, we want you to design a logo that:
- is memorable (ideally will have a symbol instead of letters only)
- is distinctive (easy to spot / detect)
- is simple and convey protection/safety and comfort/smartness to the parents of the kids
- still it is a bit kiddish
Brand name is: "kokuun 207"
One idea to be explored (not mandatory): probably the simbol could be developed from the double k present in the name, one mirrored so to create a sort of cross/x.
For the choice of fonts, colors etc please refer to the insights provided above about the brand mission and target audience (parents buying)
What can I add is that I am obsessed with the power of symbols, which in general are way more easy to process by our brains compared to just letters. Below I will give you some examples of great logos with simple, distinctive SYMBOLS. Of course then we need to consider that we want to convey "Smartness and love for our kids". We are targeting mostly moms buying the shoes. We want to gain their trust. And the product will deliver a message of quality, super practical shoes for the kids and also safety.
No I do not have any preference on colors or fonts. I want to leave it to your interpretation. Please see below the examples.
Apple - the apple
Target - the target
Bayer - the corss in the circle
Audi - the rings
BMW - the propeller
McDonald - big archs
Nike - the swoosh
Intel inside - the 'hand written like ' symbol
Shell - the shell
Toyota - ellipses
Mercedes Benz - the star
arena water instinct - the 3 diamonds
National Geographic - yellow Box
Best Buy - price tag shape