I have created a moodboard for the brand. It contains photos that represent the spirit of the brands as well as some logos and examples of other brands that I like. It is attached to this brief.
In terms of what this segment currently looks like:
These are the products currently in the market segment I want to break into: Football inspired streetwear apparel:
I want a similar minimalistic, hipster logo, but one that can really get colourful to either present the african side (with kitenge colouring)
...OR, to colour it in country colours to create like minimalist fan support shirts for example for the world cup.
Since the logo will be the only thing on the support (t-shirt, cap), the reference to football / soccer should be immediately visible, i think a football (like http://www.leballonfc.com/) or a football boot ( like http://hallyink.bigcartel.com/) could be good shapes, but I am open to suggestions.
A football player could also be great!
For the outcome of the competition the logo can be only black and white but has to be able to be easily coloured in different colours. Or one coloured version of which the colours can be changed easily.
I am super looking forward to receiving all these amazing designs! Let me know if I should be more (or less) specific about some aspects. Thank you!