Design the logo for aussieBum's No1 Underwear range; Original Classic

aussieBum Classic Original

If you doubt yourself, wear something else.

aussieBum is a men's online apparel brand http://www.aussieBum.com It is Australia's largest apparel exporter to the world selling in leading department stores including Selfridges & Co London. https://vimeo.com/76008899 https://vimeo.com/64704404

Our primary audience is men 22-55 years old. Our Top 5 markets are North America, UK, Germany, France, Australia, Italy, South Korea, Spain the nordic region and many other key areas in Europe.

Each week release new products in swimwear, apparel and underwear. For each product released it has a name and personality. We are looking for talented designers to develop each products logo.

We are known for our innovation and cheekly Aussie larrikin personality. Lot's and lots has been written on our international success and the fact we choose to be original and create memorable campaigns.

In 2017 it was awarded the Australian Exporter of the Year - ecommerce by the Australian Federal Government. it was also awarded Australia Exporter of the Year in manufacturing in 2004, 2007. It still is proud to manufacture all of its underwear and swimwear in Australia.

This year we are embarking on recruiting new designers to join our team worldwide who will contribute to developing Logo's for each of the new products we release on a weekly basis (2 product logos each week).

aussieBum Classic Underwear – logo

Our biggest and most successful range of Australia made men's underwear is the aussieBum Original Classic Men's underwear range. This was the first range of underwear the company ever created and today it is still one of the biggest selling ranges.
We want you to design the brand logo for this range. The word’s to incorporate need to include ‘Original classic men’s underwear’ made by aussieBum.

Here is an excellent reference video to show the personality and style of the product and how we market it to the world https://vimeo.com/76008899 your objective is to design a logo that works with this style guide and theme to the range. It needs to be easily identifiable to the range. It will be used in digital vide0, merchandising, outdoor, print and press media.

I want to create a timeless, iconic logo that can delivers the brands Australian Made image as well as the masculine, mainstream audience appeal. Here's your chance to create the aussieBum Classic logo that is one of Australia's iconic multi award winning fashion apparel brands.
https://vimeo.com/76008899