Vision of new Women's fashion brand:
Timeless style over trends; effortless cool and not overt sexiness; Bande des Amis clothes are created with people like us in mind. Women who appreciate great design and want to look effortlessly stylish. Our customers have busy lives, they value thoughtful and curated clothes and have the confidence to wear styles that show their individuality and not blindly following trends. Positive attitude with a Japanese austerity mixed with Scandinavian minimalism.
Styles details are classic styles but distorted with interesting proportions and sometimes exaggerated details. Initial core styles will be the rediscovered cool chinos. The brand will continue to evolve and include dressy styles such as wool pants and dress shirts over time.
Our female customers have busy lives, they value thoughtful and curated clothes and have the confidence to wear styles that show their individuality and not blindly following trends.
Age group primarily 30s to 40s. But it is more of a mindset than age group. It is the appreciation of something long lasting, good quality, yet always manages to remain stylish.
Who are we:
2 women who have lived, loved, laughed and cried in Hong Kong, Paris, London, Toronto and now found their home in Brooklyn with their family. We have worked in fashion industry for many years and distilled a sense of style that seems to be at odds with the current fast fashion trends. We share our love of lives, great family and friends, an appreciation of good food, and a sometimes unhealthy obsession with Comme des Garçon. We want to create something that is authentic and true to ourselves, and to all the women who share the same value and aesthetic as us.