I want to create a menswear brand to equip the modern-day adventurer or traveler, whether it be while navigating urban sprawls or exploring new destinations. In that sense, I don't plan on selling clothes to those who like to hike or do anything very active, but more for those who like to travel to see new places and look stylish, fashionable, etc.
In my collection, I want to focus on design, durability, and discovery. In that regard, every piece in our collection can be packed minimally and indiscriminately, but will be constructed to last a lifetime. In that sense, I hope the logo would represent a very classy, elegant, and timeless impression, similar to the clothes that I would be selling as well. I want to feature high-quality, long-lasting products in denim, outerwear, shoes, etc.