Greetings to you all,
We are running a contest to get a logo design for a Finnish mental health NGO cooperation program. The main goals of the program are strengthening the cooperation between the Finnish mental health NGO’s, policy direction towards better mental health services in Finland and informing the public about mental health issues.
The name of the program is “Mielenterveyspooli”. Yes, it is one word that has 18 characters in it.
In English “Mielen” stands for mental, “terveys” stands for “health” and “pooli” stands for “a resource pool”. If you are willing to design a text-based logo you could separate the words (even though grammatically it is one word) like this:
We would also like to have the slogan “Järjestöt yhdessä” that stands for “NGO’s together” in one of the logo versions. The slogan could be placed under the logo or it can be part of the logo.
Keep in mind that the slogan has letters ‘ä’ and ‘ö’ in it:
‘a umlaut’ = Ä
‘o umlaut’ = Ö.
We have planned to use Sans Serif typography that has a round style. Er have shortlisted Google fonts such as Dosis, Work Sans, Varela Round, Rubik or Fredoka One. Anything similar to these would be fine too.
If you are planning to design a more graphic logo we prefer symbols and elements that associate with cooperation, mental health, collaboration and resource pooling. We prefer a round or ellipse shaped logo.
We want to stand out from all the political parties and established mental health NGO’s in Finland so the colour map is quite limited: we would prefer orange or mint green. The idea is to have light or pastel colours that have a relaxed and calm feeling. We want to use maximum two colours in the logo.
The program is mostly about political lobbying and informing people about mental health issues so we want the logo to look sophisticated and literal. We want that the logo delivers an idea that the program is adept, neutral and cooperative.
Keep in mind that Mielenterveyspooli is a NGO program and that is why we don’t want the logo to look too much “business style”.
Please check out the image files where we present the ideas concerning the graphic design: colours, typography and couple of logo drafts. Hopefully the instructions will help you to get a better idea what we are looking for.
We are looking forward to see what ideas and designs you deliver!
Kalle and Alviina, Mielenterveyspooli team