We are a group of artist and musicians from Cairo that started a band in 1978 that revolutionized spiritual music in the middle east. Now the group has blossomed into a much bigger entity, communicating to different audiences (adults, youth, teens, children), with different interests and cultural outlooks. Now the Better Life production includes regular television programs, radio programs, kids programs, live performance, and music concerts.
To create a graphic identity for Better Life Team that is distinctive, unifying, and strengthening of a brand that has been built over 40 years, while communicating key concepts:
(1) The logo should reflect a message of love, renewal, and hope. (2) it should be simple and responsive (3) We’re going strong
(4) We’re still fresh and pioneering (not stale, tired, ordinary)
(5) Our production is multifaceted (beyond music) and reaches people of all ages.