DESIGN A VIDEO COMPANY LOGO

OLIVE TREE FILMES

We are a video production company focused on designing creative solutions to improve effectiveness of businesses' communication.

NEW LOGO FOR OLIVE TREE FILMS

Olive Tree Films is a corporate video production company based in São Paulo - Brazil. Trusted by global companies like Audi, UPS, Swarovski, Akzo Nobel and many others. Founded by Brazilians in Los Angeles at the year of 2007, having the headquarters transferred to Brazil in 2010. Olive Tree Films is a fast growing business, dedicated to bringing great results for their clients. The company’s philosophy is to offer a better service always, as the tree, each crop is better than the last. The goal is to keep developing skills, acquiring great knowledge and building a very strong relationship with major companies like: Nike, Honda, GE, Samsung, Novo Nordisk, Wal-Mart, etc.

The majority of our clients found us on Google. That’s why we are now building a new website and this new logo will be a very important piece of the process.

Because of our expertise in corporate videos, global companies have chosen us to be the solution for their internal and external communication. That’s why we also do publicity films (tv ad’s). It is essential for the new logo to communicate with publicity agencies too.

We expect to have a CLEAN and ELEGANT logo design, to make a powerful first impression, to our website leads and to look great on prints when visiting our clients on negotiation meetings. We are looking for a logo (graphic symbol) that sits on the side of the title (name of the company).

*** DO IT

Minimalist
The logo needs to have as minimum information as possible. An abstraction of something related to video production (e.g. camera shutter) or an olive, if you can mix both things would be perfect. Make sure you really understand the shape of an olive TREE, if you are going to use it, it can’t be a regular tree. Needs to be easy to do embroidery on t-shirts and bags. Easy to make stickers, banners, place the logo on a pen or something very small and still be recognisable.

Our target audience and clients are executives of big companies, so try to keep it clean and sophisticated.

Sophisticated Font
Try to use a unique font. We are looking for something very sophisticated and powerful.

Colors
Our new logo needs to have one or two colours only. A unique color, easy to identify. On smaller sizes can be seen at easy. A logo that fits well when used black and white or vice versa (our current logo doesn’t allow us to use black on white).

*** DON’T
Our company works digital videos only. Please do not use references to film roll or old film roll camera.

We don’t want our logo to be confused with restaurants, olive oil, foods or condiments.

We don’t want our logo to be so simple it looks like an icon. It needs to have a storytelling.

WE NEED A NEW LOGO. WE DON'T LIKE OUR CURRENT LOGO.

THE ICON/IMAGE NEEDS TO BE ON THE LEFT SIDE AND THE TEXTO ON THE RIGHT SIDE.