Zuberi is a new product line that will launch in early 2015. 100% of the profits from our sales will be used to support our non profit, Days for Girls International. The product line includes panties and eco friendly feminine hygiene op-tions. However, we want our logo and branding to be unexpected and memorable among it’s competitors.
Through additional messaging, consumers will know that their purchase is helping change lives. We want them to like the style. To think, this is for me. It says I am unique and I am a part of something bigger in this world. Think of Toms and their fun patterns- they feel special, reflect the buyer’s personal style and yet also the purchase reinforces a bigger movement.
Our products are good for girls and good for the earth. Zuberi is a unique line allowing consumers to enjoy quality products while giving back. With every purchase of either a pair of panties or a washable hygiene kit, the consumer creates long-lasting change.
• Preteen to early teen
• These are young women who are self conscious when buying these products, a bit uncomfortable with growing up and everything it entails. They are heavily influenced by friends’ reviews and opinions.
• Advertising to this market has a very empowering feel right now. It’s about girls and young women being strong, competing on the same level as their male counterparts, giving them the tools and information that levels the playing field. It’s not about pink, or traditional female symbols and language. But still resonates as female, not male advertising.
• Earth conscious women/Change agents
• These are women beyond their teenage years who care about the environment, what they buy says something about that philosophy. They are vocal and will share when they find a good product that has sustainability. They see their place in the the world as having a large impact, they are part of a bigger picture.
• Shopping do gooders
• These women have to like a product first, and if there’s a charitable angle, and they like the product….then they are in. The cause strategy tips them to buying. They are the ones who are socially conscious, but selectively.