Eco- friendly starter kits for busy professionals looking to reduce their environmental impact. These people want to live green but do not know how. We are a one stop shop for professional looking sustainable alternatives to disposable items. We provide the tools needed to reduce your impact and look good doing it.
Target: Professionals/ students/ corporate/ busy people age 20-45 who have no knowledge on how to reduce their impact but are ready to make small changes.
Target is NOT extreme environmentalists or naturists.
****Branding will be eye catching, minimal, professional, bold and slightly luxurious. Looking for a logo/ icon encircled. Thinking electric blue or green colors against a black background. All items will be black with the logo being minimalist but bright and eye catching.****
NOT looking for soft, pastel, organic, or earthy colours (most environmentally friendly product companies use this type of branding)
MUST BE GENDER NEUTRAL. All genders should feel comfortable holding a coffee cup with this logo in either an office meeting or on the train to work.