While the company name does say "contracting" we need the logo to specifically convey that this is an electrical contracting business. It is a brand new business and we are looking for a logo that looks professional and inviting.
Ultimately, I would like to see logos that are both clean and minimal and logos that are intricate, ornate, and classic. I love the look of something very readable. However, I love logos that convey expensive taste and a classic feel.
This will be a surprise birthday present for my husband who owns the business.
He has said previously that he would like to use red, orange, and yellow as his colors. Personally, he likes the color aqua. I like the idea of doing something with lightbulbs, lightning bolts, electrical cords, etc. Also, most notably, he is Irish. I think something that speaks to that could be incorporated into the logo.
The logo will be used on business cards, as letterhead, and on the side of the work van.