Dynamic Eric needed a new logo design and created a contest on 99designs.
A winner was selected from 136 designs submitted by 30 freelance designers.
Downtown Style
Los Angeles hat company needs brand logo for a line of fedoras aimed at young, urban, fashion-conscious female consumers.
Looking for a simple and stylish fashion illustration of a fedora hat on a figure to represent the product line Downtown Style hats. Our customers are 90% women and 10% men.
We would like a refined artistic drawing, nothing too cartoonish.
The main focus of the illustration should be the hat, not the person. The composition should be at least 70% hat, 30% person. Keep the attention on the hat.
For the figure, we prefer young and urban, someone who could appeal to both female and male consumers. Combining both a female and male figure in the design is a possibility. If so, the female should be more prominent.
The drawing will be used on product tags that will hang from the hat, with the words "Downtown Style." The words "Downtown Style" CAN be incorporated into your design, but it is OPTIONAL. Our priority is the drawing.
Notes on attached photos --
FEDORA DRAWING 1: We liked the hand drawn aspect of this, but the fedora was a little vague and not well-defined, and the focus was too much on the person.
HAT DRAWING: We like the simplicity of this design, but does not work for us because it is not a fedora.
FEDORA: We like the age and look of this model, but the focus is not enough on the hat.
FEDORA SHOULDERS: We like the focus on the hat, but it is not stylish and urban enough.
PRODUCT PHOTOS: These 6 photos are existing hat styles in our line, to give the designers an idea of our products.
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