I'm a pimp of hope and i push dreams, that's what goes through my mind when I created FERAL a new UK/USA clothing company in the tradition of FUBU, SUPERDRY, LACOSTE, ANIMAL, NO FEAR, NIKE. A creative dream. Turning a negative into a positive. Feral means wild kids who have no place to play and use the streets as their playground. Borrowing from the power of RAP culture Feral dreams of FERAL, FERAL NATION, on baseball caps, tee shirts, jackets, gloves, button up shirts, jeans, stickers, headphones. The brand is FERAL part of FERAL NATION. 10% of all profits will go to paying for youth
16 - 22. We pay it foreword for the next generation. A generation left behind with not enough jobs.
Our target audience is those with money who see the brand as pioneer, wild west, anarchist, thinking different, thinking for one self, not easily led.