Creative guidelines or manditories:
Voice – conversational, family friendly, energetic
Tone – compassionate, empathetic, approachable
Personality – giving, helpful, organized, expert, enthusiastic, playful, fun, energized
Important considerations and inspirations
• Mason, my 7 year old son is obsessed with band aids and first aid, and he has created some images of his desired logo ☺ Trying to keep a kid friendly look is important. He envisions adhesives in the sign of a cross on a paramedic vehicle. (visual attached). While we don’t have to adhere to this exact look of images attached, it is the inspiration for the business.
• We see the business eventually expanding to other products beyond adhesives (custom fundraising products of all kinds—t-shirts, bracelets, etc.) but one step at a time
• The umbrella of the brand and its tagline is “help kids heal”
• Logo will need to play out on first aid kit covers and adhesive bandage boxes. Example: http://www.me4kidz.com/medibuddy.html ; http://www.ppmgnow.com/custom-banda…ustom.html
• We see creating an application at some point
• Have a look at Alex’s Lemonade Stand as an example of look and feel http://www.alexslemonade.org
• Have a look at this site, http://www.ouchiesonline.com site is just fun and "all about celebrating adhesive bandaids)
The four pillars of the brand are charitable, customizable, profitable and "ouchless" meaning we believe our product will take the pain out of fundraising.
The issue with the logo being in the literal shape of a bandaid, is that the logo itself may need to go ON a bandaid, so it may need to be more symbolic and/or as long as the name can be put on things without a bandaid, that would work too.