Our name : Our company name is BOTECO. It is a mix between the words "Botanical" and "Ecology". We need the words "Services Paysager" to appear under our company name as this describes the industry we are in. It is french for "Landscaping/Lawn Care Services".
Our identity : We are looking for a design that is professional and will set us apart from the competition. Our competitors are either very basic one-person businesses or big faceless corporations and we'd like our branding to reflect a professional company that is in between those two extremes. Our image needs to reflect professional reliable services but not too luxurious that customers will think we are out of their price range. We want to look accessible to the middle-class.
Our ideal logo : We would like to have a brand name logo and a supporting icon for the brand that can be used together or individually. The supporting icon could also be that the first letter of our name is unique (for example having the "B" be special and the "oteco" that follows nicely). Maximum 2 colours in the logo, could be just 1 colour. Attached are logos that we like.
**Attached is also our current logo that we are unsatisfied with**
What we like : Simple designs that have personality and are versatile (needs to easily be applied to our uniforms, our trucks and trailers and our flyers/brochures). If logo is 2 colours, needs to be able to work if only 1 colour is used. We like the colour Chartreuse green (attached). Thick font.
What we don't like : Typography that is too thin, fonts that are overused, fonts that are hard to read, logos that are too complex or have too many colours.
Hopefully this gives everyone a good idea of our needs and a starting direction for the design. Looking forward to seeing the designs!