How saltandsummitsupplyco started their logo design journey
Who are you known as?
SALT AND SUMMIT SUPPLY CO. (or just SALT AND SUMMIT)
Tell us a bit about who you are and the people you reach
Salt and Summit Supply Co. is an outdoor lifestyle brand. The inspiration for the name Salt and Summit comes from my fiancée and I’s love of both the sea and the mountains - the salt and the summit. We really want to create a brand that represents us and the places we love.
Most people (us included) spend a great deal of time at work. The salt and the summit are the places that we dream about in our free time, the places that we plan and save up for, the places that set us free and allow us to feel relaxed and alive at the same time. While Salt and Summit knows that we all have to work, the brand is there to promote the weekend spirit and the adventure in us all. Our brand is targeted towards adults and young adults with a passion for the outdoors and that still have to get up and go to work the next day.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We understand that there are already companies with both waves and mountains in their logos, but we believe there is still a way to set us apart. We welcome original thought from our designers as neither of us are artists, but we have a few basic ideas. We have been playing with the idea of the waves and mountains (waves on the left, mountains on the right) in a single line that connects them, rather than one being in the front or the back of one another so as to create distance between the two. We would also like the wave/mountain logo to be within some sort of border shape for the logo. Please see attached example for the concept, but not necessarily the rectangle border shape (we are open to other border shapes, such as a circle, etc.).
We will start off by selling T-shirts, hats, decals, etc. and this will be our primary logo for that merchandise.