Ideas that were discussed during our Brand Meeting.
Our task force meeting addressed target audiences, vision, collaboration, identity, personality, positioning and mission. Exercises were conducted and brainstorming of ideas discussed.
Vision: To search for a cure; Collaboration with the medical community, donors, patients
Mission: Raise funds for research, improve treatment outcomes by providing education and awareness of treatments available, current research, new laws, support groups
Simple, clean, to the point
Q: How do we fit in and stand out to our peers?
A: Strong medical advisory team, grass roots collaboration with the community
Q: NLMSF = ?
A: See following:
Compassionate (encouraging hope, inspiration)
Strong (Tough on issues, serious for a cure and treatments)
Knowledgeable (On top of current issues and educating factors)
Professional (Sophisticated, Approachable, Credible
Integrity (Reliable, honest, straightforward)
NLMSF is looking for a cure.
NLMSF is keeping current on new and more effective treatment options.
NLMSF is a resource to finding treatment centers, support groups, educational materials
Mascot: People (Togetherness)
Symbol: People, ribbons, holding hands (LMS, togetherness, solidarity)
Background: Sunrise (Hope)
Name: National Leiomyosarcoma Foundation (Who we are)
Colors: Green, purple, possibly yellows, oranges, reds for sunset (Green and purple are universally known as representing LMS)
Typography: To be determined
Imagery: Simple, abstract
All should reflect our branding, personality and positioning.
People should include 2 adults, 1 child, someone from medical community (use a stethoscope), holding hands either in a circular or horizontal position with the NLMSF name through or underneath the logo.
Slogan: Together We Can