Tagline (optional)- Making healthy living easier.
Work mark, abstract mark, pictoral mark or emblem are acceptable but if an image, the name must be incorporated.
Ideally I would like a 1 or 2 color design! It will be used on a website that probably has a background that is either white, grey, black or green so in your images, please show it on white and then also on some of those other colors.
The "feel" of this logo should be health-focused but FUN and PROUD to be that way.
Target customers are smart, awesome, hardcore, fun, proud, in your face in their committed to health and fitness and natural foods. I suggest you google paleo, primal, and "crossfit" for an idea of these people. This company is technically about healthy food but it is targeted at a niche industry which is health/fitness/and physical/active adventures.
No cartoons. no clipart or stock images.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)