PSI Team got their new logo design by running a design contest:
Help us revitalize and modernize our environmental nonprofit with a creative, eye-catching new logo!
Check out PSI Team's Logo design contest…
No slogan, and please, do NOT include the words "Product Stewardship Institute."
About PSI and Our Brand: PSI aims to ensure that those who design, manufacture, sell, and use consumer products take responsibility for minimizing those products’ negative impacts to the economy, environment, public health, and worker safety. Generally speaking, this is what is known as “product stewardship,” a concept from which PSI’s original name and brand (“Product Stewardship Institute”) were derived. At our core, PSI is committed to creating waste management solutions through multi-stakeholder consensus. We excel at facilitation, mediation, resolution, and consensus-building, bridging the gap between disparate parties, and driving mutually agreed-upon solutions to complex waste management challenges across North America. We are a membership-based nonprofit with 47 state government members and thousands of local government members. We also have formal partnerships with nearly 100 companies (including manufacturers, recyclers, and retailers), organizations, universities, and non-U.S. governments. Our Target Audience: Our target audience is complex and vast, comprising federal, state, local, and international governments; consumer product manufacturers; recyclers; retailers; environmental groups; and consumers. While most of them (particularly those with whom we currently engage) are working, professional adults with expert knowledge about the environmental, social, and economic impacts of post-consumer waste, some of them, like consumers, are only just beginning to learn about the issues, and range from university students to parents and retirees. Feelings/Values to Communicate with the Design: Our logo needs to convey that we bring people together to discuss and resolve problems related to the lifecycle of consumer products. We need people to feel positive and reassured when they see our logo. They need to feel that we are knowledgeable, balanced, inclusive, and diplomatic. What we are: problem solvers; listeners; communicators; collaborators; educators; advocates; environmental stewards; pro-policy. What we are not: activists; alarmists; anti-industry; exclusionary. Stylistic Preferences: The logo should be easily recognizable and easily interpretable whether printed in color or in black and white, and even when printed on business cards, letterhead, and other small print jobs. The design should not be playful, whimsical, or cartoonish; however, it can’t be overly formal and rigid, either. Clean and fairly simple is better—but more than just three plain letters on a page. Also, we don’t mind a design that plays with a bit of symbolic imagery, but please avoid trite circular arrows and/or symbols that invoke “reduce, reuse, recycle,” as well as images of people holding hands and encircling a globe—those are too tired and overused. Please also try to avoid glaringly obvious references to plants, leaves, trees, and roots. The logo redesign is part of an overall rebranding effort based on one of the following color scheme options: OPTION 1: Royal Blue - # 1C3A8E / 28-58-142 White - # FFFFFF / 255-255-255 Green - # 26AA42 / 28-170-66 Navy Blue - # 102F44 / 16-47-68 Orange (Accent Color) - # E06F22 / 224-111-34 OPTION 2: Royal Blue - # 1C3A8E / 28-58-142 White - # FFFFFF / 255-255-255 Green - # 26AA42 / 28-170-66 Brown - # 6D5030 / 109-80-48 Orange (Accent Color) - # E06F22 / 224-111-34 OPTION 3: Navy Blue - # 102F44 / 16-47-68 White - # FFFFFF / 255-255-255 Sage Green - # 72A492 / 114-164-146 Gray - # 838785 / 131-135-133 Orange (Accent Color) - # E06F22 / 224-111-34 Thus, the logo should include one or more of these colors. But, there is no need to use all five colors in the logo.
Logo types to explore
The logo redesign is step one of a two-phase rebranding of our organization. The second phase is website redesign, which will be based off of the logo design. Attached is our current (and, as you will see, very outdated) logo; we are trying to move away from anything that resembles or feels like this.
$799 Gold package
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
PSI Team collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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