Our organisation focuses on manufacturing and selling 3 lines of men's formal shirts (Standard, Personalised, Extreme Personalised). The core focus areas of our product are; 1) Quality, 2) Affordability, 3) Accessibility (i.e. On-line purchasing, etc.), 4) Personalisation.
The Standard Range features pre-manufactured (off the shelf) shirts in standard sizes from XS - XXL. These shirts are in terms of fabric patterns, cuts, collar types, cuff types, button rails, etc.
The Personalised Range allows customers to select from a range of fabrics, select distinct collar and cuff styles, select unique button rails, etc.
The Extreme Personalised Range allows customers to add distinct personalised features to their shirts (including Monograms of their initials, Customised Collar Stays, etc.)
The differentiator between the ranges is based on pricing and order lead time. All fabrics are imported from specialist fabric manufacturers. The Personalised and Extreme Personalised lines are hand stitched.