Katy was very helpful. She worked through all of my questions and found the perfect logo for our animal hospital!
Excellent job. Really captured what I was envisioning. A clean, crisp, modern design for our marketing campaign logo. Well done!
How jessgv started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Herb Defence will be shortly launching - the aim of the business is to provide natural, herb based supplements for dogs. The first product is a natural flea defence supplement to replace the very chemical options currently on the market (Method/Ecover of cleaning products equivalent). We are targeting 2 keys consumer groups initially: first time dog owners (typically couples in their 30s living in suburbia, getting a dog before they have a baby - want to do what's best for their dog and completely dote on dog). Other target is 'empty nesters' - typically female in 40s and 50s with children who have left home, they direct attention onto their dog. Have a keen interest in health (buy organic, mental wellbeing etc) and want to make sure their dog's health is taken care of. We will be positioned as premium within thw supplements market. The closest natural competitor is 'Billy No Mates' flea treatment. Our target market is likely to be already buying Advocate or Frontline from their vets. We need the logo to be friendly and want picking natural to be easy and convenient for consumers (it can be daunting to switch). I prefer clean logos (typically with black lettering) with a symbol that can be used on it's own in other packaging. I like brands like Poppy's Picnic and Tails.com that are friendly and trustworthy.
What industry do you think your business is most related to?
Animal & Pet
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Like the font (the symbol is a bit too cartoony)
Like that the symbol is a H and has the dog/cat - not immediately obvious may be a nice way to incorporate the nod towards dogs in Herb Defence
Like the lettering (although a little on the harsh side for Herb Defence)
Think it's impactful/clever
Like the layout with symbol above (lettering font is a little too whimsical for Herb Defence)
Like the symbol with hound not being immediately obvious
like that it is clean and simple
like the layout with symbol on top and use of bold in lettering
Looks elegant - lettering font not right for Herb Defence but like it as a logo design
Like that it is clean and simple - a little too corporate for Herb Defence (we need to be a bit friendlier)
I would like a symbol incorporated (herb leaf or something similar) that can be pulled out for packaging. I would also like some way of giving a nod towards dogs as this is not explicit in the name alone. A subtle tail/paw print etc