Innovative logo to reach authors and insider publishing professionals worldwide
kcluverius needed a new logo design and created a contest on 99designs.
A winner was selected from 112 designs submitted by 28 freelance designers.
Some of the designers who made it happen
How kcluverius started their logo design journey
Who are you known as?
AuthorActive
Tell us a bit about who you are and the people you reach
A concierge-level book publishing services company, offering established and unpublished authors alike the professional tools and services to create, publish and market their work in print or digitally. Run by publishing veterans with 20+ years industry experience who work to empower authors by helping them better manage their craft and their brands.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Dark neutrals: Formality, mystery, exclusivity and luxury.
Reds: Energy, action, passion and love.
Aquas: Empathy, compassion, clarity and precision.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Design inspiration
Other notes
AuthorActive, as a company name, is a bit on the nose, so for the branding I wanted to play with the "Active" part of the name to make the logo seem less obvious. One idea was to turn "Active" upside down in the logo both to show "action" and convey the sense that AuthorActive isn't your typical, traditional publishing outlet. I'm looking for a logo that is unconventional (for book publishing) and yet conveys experience, sophistication and professionalism at the same time.
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