LUPULABS got their new logo design by running a design contest:
International Craft Brewery LUPULABS logo design
Check out LUPULABS's Logo design contest…
Food & Drink
Project: International Craft Brewery/Company logo design GOAL We are a craft brewery. We would like to have a LOGO design(s) used for: - our company - our web-page - digital / social media - labels of our products, which will be sold in cans, bottles, kegs - packaging material & merchandise LOGO This Colombian brewery/company is LUPULABS and this "name" combination was inspired by both the "Lupulo" (Spanish word for Hops) & "Laboratorios" (the conditions we operate under) with a higher attention to quality & styles. So, the iconic and obvious symbols are the hop flower/garland "Humulus Lupulus" and laboratory imagery such as a Erlenmeyer flask, test tubes, bearded mad-scientist, chemical/DNA strain or even ancient medical symbols such as the "Ouroboros" can help influence designs in this case.... Think outside the box guys & girls!!! :) This first contest is NOT blind so please be original and don’t steal other designers ideas and creations.🙏🏽 I would like these to be strongly considered in the designs as they are very identifiable, explanatory and symbolise our breweries high regard for quality, design and process. The bespoke lettering will have a neo-traditionalist approach, off-setting the clinical & classy logo design parameters. We intend to change the logo lettering from time to time on all platforms to keep a focus on our design ambitions and model. Additionally, the main packaging of our brews will be 500ml/16.9oz beer cans. Idea to look into tattoo design is interesting: apparently there are 2 trends, the colourful neo-traditional approach but also minimalistic black ink approach. We could also think about a modern art inspired approach of Colombian artists. Our brewery will have a vibrant labelling design & style. LUPULABS will embrace artists on both the local and international stage through collaborations and commissions alike. We need our logo & lettering to project this initially & to fit well with our future design ideas. The company/brewery is called LUPULABS and is www.lupulabs.com, but the other part to that is: "LUPULABS Artisanal Brewing" or L.A.B. which is an acronym we are fond of and would like to use in the future. This is taking into consideration the more traditional circular logo-stamp-style that breweries are known for. This may be used on beer coasters, physical packaging, merchandise & digital applications. Overall there should be a few logo "skews" showcasing each difference: • One focused on the logo as discussed above, circular/shield and much like a family crest with the text framing it. Classic beer logo style. • Another should be the illustrated logo. Strong, simple & stamp-worthy. • There should be the illustrated logo with the full txt. for example "Lupulabs Artisanal Brewing" etc. This will have some physical applications but will mainly be intended for digital use & content. Especially, considering the SEO implications. DESIGN The design should be looked at with the widest latitude. Use of colour is great but not preferred for the whole logo. Our design inspirations will be Traditional tattoo/street-art-esk and should there for take into consideration such artists as Sailor Jerry (tattoo) & Banksy (street). There is bold imaging, simple use of colour and great clear blacks lines. Again, playing on the masterful art skills VS the rough and wild street influences. The logo will usually be on a white background as per our design thoughts for future beer/product labels etc. I have attached some other breweries that are regarded as the best 'craft beer' quality/brands in the world and what I consider our international competitors. Its a very niche group & market. Ps. Please read the NOTES for example logos from "distinguished" craft breweries from around the world. We have included a variety of design types & layouts to inspire. This will give you the positive and negative insight to what we are looking for design-wise :) Thanks.
This Brewery/Company will have a very diverse audience. LUPULABS is based in Colombia with strong contemporary Latin American roots within a new craft beer industry. But, our brand will be available worldwide, specifically in english speaking countries. So the logo must be strong and transcend language, cultural and generic design barriers whilst being completely original & imperfect. Goodluck:)
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
LUPULABS collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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