Kanoomi is a site that offers curated sterling silver jewelry for purchase. It launches a new product every week and the product is available for purchase only one week. Price Range $30 - $400
Target Audience -
• 38 yr old, lawyer, has 3 children. concerned about kids education, proud of her children’s abilities, sends to private school, owns a home, friendly, plays tennis, has a good marriage, wants to work to the point of earning decent (100k) money. Married to a successful Man. Fashion Consious, likes to look good, exercises. Starting to look at trade up homes. Takes a night out every few weeks to Tapas, urban restaurants. Ball games, B’day parties with children.
• 38 yr old, married, no kids, married to a successful male, fashion conscious, out to wine bars, has a career, loves to travel, has a lot of friends, has night outs with girl friends, knows how to dress well; reads blogs; ipad, laptop, mobile; prefers urban hangouts – wine bars, clubs, high end restaurants. Married to a successful Man. Exercises regularly