What we do: The Foundation contributes to stability and peace in communities affected by issues such as conflict, poverty, inequality and segregation. We do this through economic development at a community level.
How we do it: First, we create viable, income-generating enterprises which immediately improve the local economy by creating jobs and attracting investment. Then, we use the profits and resources of those enterprises to provide free education, training and financial support for people wishing to set up their own businesses or run social projects. Besides the immediate practical benefits, this approach also promotes optimism and opportunity. We believe this is a scalable and sustainable model; we do not rely on grants and donations.
Why we do it: Everyone involved with the Foundation has their own personal reasons. What binds us together is simply our common desire to make a meaningful contribution to the communities in which we live.
Our Values: We approach our work as artisans – we continually develop our skills and we’re dedicated to our work. We want our creations to be both useful and loved. We do not want to be the biggest, the most profitable, or the most well-known. We just want to make sure that our work is purposeful and appreciated.
Target Audience: We are not selling a particular product or service. Rather we are trying to convince people that we are a credible organisation. Those people could be investors or volunteers who like our approach and want to contribute to our work. Also entrepreneurs and social project leaders who are looking for help with their own projects. In all cases we need to promote our credibility, reliability, hard-work, and passion.