In the 1800s, and long common in Europe and Latin America, a 'league' was used to describe a unit of length, particularly the distance a person can travel in a short period of time. 'The Leagues' was established by a motivated group of men dedicated to the same pursuit. Their vision was to gather together to use each others' experience, passion, accountability, knowledge, understanding, discipline and motivation to maximize the 'distance' they could move together in a short period of time.
The story of “Birds in V-formation” is an analogy that encapsulates the spirit of ‘THE LEAGUES' and what we strive to achieve for ourselves and for our fellow brothers and sisters in forum- thus, I would like to incorporate 3 birds arranged in a V-formation around the text 'The Leagues.'
"Birds in V-Formation Story:
“When you see birds flying in V-formation, you might consider what science has discovered about why they fly that way. As each bird flaps its wings, it creates uplift for the bird immediately following. By flying in V-formation, the whole flock adds at least 70% greater flying range than if each bird flew on its own. When a bird falls out of formation, it feels the drag and resistance and quickly gets back into formation. When the head bird becomes tired, it rotates back in the V and another goose flies up front. Birds honk from behind to encourage those up front to keep up with their speed. And, when a bird gets tired, sick or is injured and falls out of formation, two other birds fall out with it and follow it down to lend help and protection. They stay with the fallen bird until it is able to fly again, and only then do they launch out on their own, or with another formation to catch up with the group."
I really like three birds that are approaching in a "V" (with the lead bird in front being the largest), but I'm open.
I also like the idea of a couple versions of the text; one with 'The' on top of 'Leagues':
and also side by side...
I attached a sample with our tag (people. purpose. passion) but want to make sure we get the basic logo completed first. Please add a trademark "TM" after "The Leagues" as well as on the just birds logo.
The following describes who 'The Leagues' customers are, so I'd love to see your interpretation of this in the font style and the birds as much as possible!
"We are entrepreneurs, speakers and philanthropists. We go on life-changing bucket-list trips each year and have ‘family’ in just about every business. At our annual conferences we engage with people we normally wouldn’t meet and have incredible year-end parties to celebrate our living-accomplishments. Not only do we have access to a library of education procured from the world’s leading experts in their fields that help our relationships, bodies, finances and EQ improve five years in a single year, but we also have access to business and skill development programs to keep our careers and ideas growing at an accelerated pace."
I've attached a couple examples I've played around with to give a concept, but please, let your creativity sing! I'm really interested in your version of a simple, yet powerful image. I would like it to be current, artistic, classic, identifiable from a distance and that the birds can become our version of a 'Nike swoosh' and stand on it's own without The Leagues text. I believe selecting the right font to match will be equally as important.
This will eventually be seen by millions of people and on a Global scale, so it will be a great asset for your portfolio in a few years to say "I did The Leagues logos." It will be used on our website, apparel, presentations, handbooks, letterhead, coffee mugs, wrist bands, hats...you name it.
Thank you very much and please feel free to let me know if you have any further questions: jdhuling at yahoo dot com