anara.com is an on-line jewellery marketplace where customers can buy jewellery from £25 ($40) to £4,000 ($6,000) direct from the jewellery designer. It is like etsy or notonthehighstreet.com, but specifically for products from professionally trained jewellery designers.
Jewellery designers will be vetted by our in-house jewellery experts, based on quality and value, and only those accepted will be able to sell their jewellery on the marketplace.
Each product will have multiple high quality images, videos of the piece being unpackaged and put on, information about the designer and a full description of the goods.
Customers will then be able to buy direct from the designers using our secure, centralised ecommerce and order processing facility (similar to etsy.com or NotOnTheHighStreet.com) with a 30 day, no fuss, money back guarantee.
Brand traits, we are looking for very clean, modern, quality, professional, basically, as if Apple sold jewellery, this is what the site would feel like. The site will have extremely high quality design, images, video and seamless web 2.0 navigation and integration with social media. The look and feel with be simple: ‘Apple meets Boden’ and the site will offer progressive, jewellery-specific tools and features to help find the perfect item.
1. Women shopping for themselves. Mid to high income women who are aged 26 to 60 and are shopping for themselves. Typically working or married ABC1 then demand quality, shop at the likes of John Lewis, Waitrose, notonthehighstreet and Boden. Initially focused on the UK market, but the brand needs to be globally useable.
2. Women shopping for gifts. Whether for girlfriends, husbands, mothers or family, this audience has the same social demographic profile as above, but are purchasing gifts for others.
3. Men purchasing gifts. ABC1, typically time poor men who have limited/no knowledge of jewellry but demand quality. They will typically be prolific online shoppers of at stores sich as Amazon.com and are fiercly loyal once they find something they want. We want anara.com to be their default 'amazon for jewellery'.