It's a vintage photobooth - used for events, weddings, parties, corporate & consumer. It's target audience is affluent (it's more expensive & better quality than most photo booths) trend-forward, and more sophisticated. They like the idea of a photobooth, but generally not the way that they usually look. It's all a bit Steampunk - it's much better quality, and the finish is much better engineered than people are used to in a photobooth.
The end result is classy. It runs on our own software, it doesn't have any of the cringe-worthy Comic Sans text on the photos or twee borders. It's a much classier affair than the industry norm. As a result, it can't compete on cost with the budget end of the market, and the logo needs to give that impression.
We have an existing logo, and a wide existing customer base which feeds us healthy referral bookings. We don't want to lose these - so the final logo needs to bear *some* resemblance to the existing logo (see provided files), in order that people won't see us as a new company entirely.
That said, what we don't like about the existing logo is it's 'clip-art'-ness. It's all a bit computer-generated. What we'd love is either something a little more artisan/hand-drawn, or something that perhaps incorporates some geo- designs, to give a 'fashion-forward' vibe.
We're easy on colours, fonts, new ideas, so please don't feel too restricted by the need for it too similar to the old.
Thanks and look forward to getting a great new logo!
www. vintagebooth .me