The main name is "The Bow" and "Collection" is more like a supporting concept. I do need a design of a bow (icon) included in the logo as I might use it as a logo itself as well. The icon design is very important even more than the font.
Please just a few more considerations:
For the bow icon:
- Consider that needs personality and something that links it to the fashion industry.
- Consider that the bow icon needs to be easily recognized in a very small size as I´m using it as a favicon.
For the brand identity:
- For us the bow is something that represents a stylish touch that everybody can easily get from a piece of fabric and a bow can adopt many shapes... as much as tastes...
- The Bow it´s been an icon for the fashion industry itself. You can find it in many timeless designs that have used a bow to get personality.
- Fashion industry changes very fast from very classic to modern concepts even in the same season.
So, as a conclusión... the logo needs to be:
- Easily recognized
I´m openminded on what the business idea or name inspire you to design.
Thank you for participating!