Our company has developed a safety system for children's swim-wear based on the traffic light concept.
Our products are colour coded rash shirts in three colours.
Red - for non-swimmers that should not be left alone near water,
Amber - for children that can swim a little but need to be watched closely when they are near water, and
Green for children that can swim well enough to need just a little supervision.
We are looking for a logo that will be screen printed on the back of our shirts so that people who do not know our brand will recognise that they should keep an eye on children when they are in or near the water.
Our motto is "Watch 'em like a Hawk".
Our target market is the parents and grandparents of small children (aged 0 - 10 years) who want to protect their children from drowning.