The Creative Scot created a beautiful logo for our business and was very responsive to our requests.
- Be Metal Be
How Jason.riederer started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We're a down jacket company with a higher purpose. We're applying the TOMS Shoes one-for-one business model to jackets and giving away those jackets to needy children in the United States.
What industry do you think your business is most related to?
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The purpose of higherdown is to promote social good. "We are a jacket company with a higher purpose." For every jacket purchased, we give a new jacket to a child in need.
Side note - Down quality is determined by its "fill power" rating and the higher the fill power, the warmer and softer the product will be. So the name higherdown not only refers to our higher purpose, but also our use of higher quality down.
My vision for this logo is to take a straight-forward shot of the all-white embden goose with it's angel-like wings open. This company does not have a religious affiliation, but I would like the wings to be the focal point of this logo to highlight the use of the word "higher". I want this logo to be powerful and iconic, similar to Jaguar's and Tristar's logo. But as always, I'm open to artistic interpretations.