Update: A couple of general notes:
- We are not interested in seeing any more variations on the "i" overlapping with the "m". There are some good options that have been submitted if we go in that direction.
- We prefer logos that are more geometric and do not include gradients.
- Here are a few examples of logos we particularly like, from other nonprofits:
-- http://www.charitywater.org/. Why: clean, recognizable symbol (jerry can) that is closely tied to Charity Water's mission of bringing clean water.
-- https://watsi.org/. Why: symbol, iconic, tie in to the w but abstract enough to be versatile.
-- http://possiblehealth.org/. Why: ditto above.
-- lastmilehealth.org. Why: script evokes the rugged nature of their work, "all" tie in is central to their mission to serve the last mile.
-- https://www.agoraforgood.com/. Why: simple, clean, incorporates the A, suggests progression
-- http://www.successforall.org/. Why: good font choice, star is recognized symbol of success in education
Some general concepts to play with:
- Tracing a path between dots or other objects
- Selecting one or multiple items out of a larger set of items
- Anything incorporating stars, particularly 3 stars
Some additional concepts:
- Starring in general, rating, assessment, checks
- Impact, evidence, stats, numbers, distributions (bell curves, etc.)
- Progression, improvement
- Abstract stamps, seals
- Guidance, recommendations, searching
We are less keen on concepts that incorporate people or human-like figures, even though this is a typical nonprofit design choice.
We are looking for something simple, modern and straightforward; if there is a subtle link to the work we do that is good, but it is not essential. Although the logo will likely be horizontal because of the length of our name, we need a simple way that it can be shortened for use on Twitter, as a favicon, etc.
We prefer flat designs, and would like to avoid gradients and cheesy images. I've attached our current logo, which is very minimalist. Please feel free to play with colors, fonts and icons, we are open to new looks. We would like to avoid antique vibes with curly scripts and round or oval seal designs (http://www.ford.com/, http://www.ge.com/) or designs that are too fun, edgy or overwrought.
Our website includes some more information about the work we are doing: http://www.impactm.org/. We are planning a refresh of the website after we have a new logo. Some of our favorite sites include:
Through this process, we are hoping to find a designer who understands our philosophy and aesthetic, to help out with future projects (website redesign, etc.)
I have attached our current logo, concept note and what our new iteration of impact audits will look like. However, no need to base your work on these, we are excited to see fresh looks. Please feel free to reach out with any questions.
Thanks! Looking forward to seeing your design!