Juno is an online e-commerce retail platform of flash sales serving high income and trend setting men and women in the Colombian, Veneuelan, and Argentinean market. The site will offer high end clothing and fashion accessories in addition to cosmetics. There will also be a portal targetted for men that offers men clothing and wine products.
The following is our main target customer description:
Customer Profile 1: Sophia
Undergraduate Studies: Bachelor of Arts in Art History
Occupation: Account manager in a creative agency
Monthly Earnings: $2000
Where she lives: Owns an apartment with her boyfriend in Bogota, Caracas, or Buenos Aires
Facebook friends: 800
What she reads: fashion magazines, newspapers, online fashion and gossip portals
What she does for fun: Likes to shop, go to the gym, visit restaurants and bars, take vacations to the beach and travel once a year to the U.S. or Europe
Where she buys: Usually buys specific items at full price but the bulk of her clothing and fashion related purchases are done at outlet retail stores where she can “get more for less”.
Where she buys online: Sporadically used sites such as Amazon, Gilt and Rue lala in the U.S. but has not bought a large amount of high-end clothes online in Argentina/Colombia/Venezuela
Which brands does she buy: Akiabara, Ayres, Jazmin Chebar, Lacoste, Rapsodia, Wanama, Chocolate, Las Pepas