The logo/image should convey luxury, decadence, desire, simplicity, savor, deliciousness, cool. The target demographic is an affluent, hip, professional or artist. Someone who spends money on having quality things in life. Someone who knows Dean & Deluca in Sonoma, who stays at Auberge Du'Soleil, the Van Trapp Family Lodge, or Chatham Bars Inn.
Brand should be aspirational, happy, induglent.
Logo should be hip, elegant, trendy, alluring, and appetizing.
Our brand attributes are:
• Top shelf – most amazing chocolate ever
• Something special
• Hip / cool
The Chocolately logo was our original name/logo and I loved it! Something similar would be awesome.