-Paws are in the company name but I don't mind whether or not pawprints appear in the logo.
-*** I really want to convey love, kindness, caring towards dogs***,
*** happy/joyful dogs***.
-The logo will need to be able to go on the side of my mobile van and also be embroidered or printed on shirts.
Therefore, it will need to be bold enough to be clear and recognizable to people who may only get a couple of seconds to see it from a bit of a distance, while still trying to convey some of the feelings above.
I would like the name to seem like an integrated part of the design either through positioning or style. Not just like it is stuck there as an afterthought.
Any kind of picture is ok (pic/drawing/cartoon/silhouette/slightly abstract) towards the simple end of the scale (but not overly simplistic/plain), and playful is ok but without being too babyish.
I really love ready made logo "dogwalking"by Cross the lime but it isn't exclusive now. (simple,playful, joyful, a touch of love, clear)
Or maybe lady cuddling a dog ( an example below).
Am open to any ideas.