At the moment, the vision in my head involves just 3 geometric shapes representing the letters X, A and V. Each letter should be a different colour and all colours should stand out from a white or black background.
Although this might sound a bit intangible, I'm looking for something that would look 'clean' when applied to merchandise. Bonus points for linking the logo subtly to fashion!
Things to keep in mind:
1) I have liked logos that contain abstract shapes that subtly represent an X, A or V.
2) I don't think an obvious "X A V" will do. I'm looking more for a logo to represent my company rather than just a font to use.
3) I have liked abstract shapes that resemble the merchandise, i.e. briefs, singlet, undershirt or could be linked to clothing in general
4) Anything too 'sharp' tends to look more sporty and not as 'fun and young' as I would like.
This is my first design brief, so I apologise if I am not as clear as you would like! Feel free to ask my questions in private comment.