When we write out our business name, we always do it without the space: PrimeWellness. It just seems to flow, so we would like the logo to not feature the words broken out very much. The logo will be featured at the top left-hand corner of our home page and the application. That being the case, to conserve space, we always envisioned it being a "horizontal" logo, with most everything taking place left to right.
We think their could be a strong image (a pictorial mark) out there we can place beside the name that would evoke strong feelings, but we haven't found it yet.
The logo must contain blue hues, but we are open to just about any combination of the colors named above. Also, fyi, the home page background will be white.
Our target audience is older (50+), relatively affluent, internet savvy and wellness-focused. We want the logo to communicate strength and credibility (as we are providing health/wellness resources), but at the same time not be boring.