hsebbott got their new logo design by running a design contest:
Logo for Revolutionary Product Design Company: Foray
Check out hsebbott's Logo design contest…
Art & Design
Foray is an innovative design company making products for older consumers. Specifically, we design mobility products which improve on the overall functionality and aesthetic of existing alternatives such as “walkers” and “rollators.” By incorporating total collapsibility into a beautiful design we’ve addressed several of the key reasons people are extremely reluctant to use current models—even when they stand to benefit considerably from their usage. More generally, however, Foray’s approach revolutionizes the way people view and experience products of this nature. Rather than being symbolic of infirmity and decay, its objects affirm the self-worth of everyone who uses them. More than being the products people want, they’re the ones they deserve—because to produce something with elegance is to celebrate and preserve the dignity of the users themselves. Foray’s target audience is, broadly speaking, those whose ability to walk is limited (the cause of which can range from temporary injury to age-related symptoms to neuromuscular disorders such as Parkinson’s). Soon this group will come to be comprised largely of Baby Boomers, a generation uniquely resistant to these devices because they feel entitled to beautiful, functional, and intuitively designed products. Our customers have good taste; they believe in themselves and buy things which complement that sense of self. They want to get out and do things; they want to live complete lives—whether that means an outdoor hike or a trip to the opera. However, the landscape of products in this market has never allowed them to put their good taste to use, nor has it offered them the ability to purchase something in keeping with how they view themselves. The beauty of what Foray produces speaks both to the taste of the customer as well as to the fact that whatever physical limitations they face are not reflective of who they are as a person.
Logo types to explore
The logo should reflect the basic character of the company: simple, beautiful, intelligent. The word “foray” should be in lowercase and it may help to emphasize the potentially symmetrical nature of the word’s shape and letter sequencing. The word itself has a soft sound, although the definition (“an excursion or attempt especially outside one’s accustomed sphere”) encompasses a kind of bravery and strength. The image attached gives a sense for the kind of curves and lines in Foray’s products. It is not necessary, or perhaps even desirable, for this to make its way into the design itself. But it may be that a successful design uses curves of a similar nature or fonts which embody the same aesthetic spirit. In terms of colors, we can imagine successful designs which make use of a simple black/white scheme or which incorporate color (potentially to emphasize the freshness of this approach)—provided, of course, that it not feel busy, tacky, or overly corporate. Given that it’s sometimes helpful to define things by what they aren’t, it is important to know that Foray is the antithesis of what one is likely to conjure in their mind when thinking of large, medical device companies. Namely: gray molded plastic, fake plastic leather, tennis balls on the end of legs, hospitals, bedpans, clumsy/bulky wheels, etc, etc, etc. A successful design will convey the substantive divide between Foray and this kind of company. Although Foray’s products serve a medical purpose, they also have much in common with high-end furniture. It’s a company and product dedicated to giving people something which helps them to live happier, more complete lives.
$499 Silver package
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
hsebbott collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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