naranjaevents needed a new logo design and created a contest on 99designs.
A winner was selected from 46 designs submitted by 10 freelance designers.
Naranja Corporate Events
Developing Relationships / Realizing Opportunities / Experiencing Success
Naranja Corp Events provides event planning for the MultiFamily Housing Industry as well as Professional Networking Events and Live Jazz & R&B Music Events.
We chose the name Naranja since it is the Spanish word for Orange.
ORANGE.
Positive: Physical comfort, food, warmth, security, sensuality, passion, abundance, fun.
Negative: Deprivation, frustration, frivolity, immaturity.
Since it is a combination of red and yellow, orange is stimulating and reaction to it is a combination of the physical and the emotional. It focuses our minds on issues of physical comfort - food, warmth, shelter etc. - and sensuality. It is a 'fun' colour. Negatively, it might focus on the exact opposite - deprivation. This is particularly likely when warm orange is used with black. Equally, too much orange suggests frivolity and a lack of serious intellectual values.
Since there was so much psychology behind the color that matched just how we want all of our event goers to feel we decided to make that the name of the company.
Our target demographic is:
27-60
all races
income of $100K and up
Equal men and women
our company is based out of Tampa, FL
I'd like to explore the following colors:
Oranges: Creativity, adventure and happiness.
Dark neutrals: Formality, mystery, exclusivity and luxury.
Greens: Growth, harmony and success.
I will attach our old logo for your review. We want to rebrand and have something that say's "Hey we are serious and a professional organization now"!!
Find out how a design contest works or learn more about our logo design services.