This will be the external promotional/marketing brand logo for the efforts undertaken by the Surf City Business Cooperative, which is tasked with promoting and stimulating tourism and commerce in Surf City, NJ on Long Beach Island.
Our tagline attempts to capture, feature, and highlight the uniqueness of Surf City from the rest of the Island as it has the most central, walkable, main street USA feel. Centralized, all-encompassing, quaint, vintage and traditional, comfortable.
One of our main selling points we want to communicate is the list of activities – and diversity of choices -- people can find here in Surf City (eat, stroll, shop, sun and swim at the beach, etc.). We call it Main Street LBI because, in just 30 short blocks, you’ll find over 20 restaurants from fine dining to diners, 7 ice cream shops, 11 art galleries, 21 gift and souvenir shops, a 5 & 10, a butcher, bakery, book store, spas, nail salons, barber shop, 2 mini golf courses, a bait and tackle shop for fishermen/women and more.
Emphasizing the activities people can do here is a key part of our attraction.