It‘s not just a Brand.
It’s a Movement.
We are a young fashion brand selling t-shirts, hoodies and sweaters. For every product sold we plant 100 trees to unfuck the world and help to prevent the climate crisis.
We want to be a symbol of change and the environmental movement.
Attributes of our brand:
Immediately recognizable from 100m
A strong and memorable character
Be the symbol of a movement
Living for the moment and pure excitement
The Revolutionists Sprit like from Che Guevara, Steve Jobs, John Lennon or Gandhi
Great, elegant and balanced design with a strong character
Our main target audience are environmental conscious students and young professionals (17-27 years old) with an affection for fashion brands.
Here is our brands moldboard: https://pin.it/jjmlcirz6ghni7
What we are not like: