leisure style got their new logo design by running a design contest:
New logo wanted for soliey
Check out leisure style's Logo design contest…
We make fashionable, hip women's swim shirts. These are typically worn over bathing suits, primarily for sun protection. Our shirts are not like typical rashguards, they have a more flattering fit, with embellishments such as ruchetting, bikini ties, gathering at seams, and other details which make them more stylish. They are made in fresh prints and solid colors. Our core customers are women, ages 35-55, they are health conscious, active and fit, and also fashion conscious. Most customers are moms who spend increased time in the sun chasing little ones around the pool and beach. Our customers shop at stores like Nordstrom, Bloomingdales, Lululemon, and Athleta. We will also market to the younger set (older teens and twenty-somethings), so the logo needs to be youthful enough to appeal to this demographic also.
Logo types to explore
Ultimately we want a logo and the word "soliey", however, we want the capability to use these two elements independently (as in logo on shirt, name on inside label of garment), or together (as on a hangtag) or on business card and website. So we'd like the logo artwork in all these variations. We want the logo to be the recognizable design element, the logo could be related to the word "soliey," but it will be utilized as a stand alone and must make an impact as such...see lululemon logo. The logo will be applied to clothing (in a heat transfer process), a lycra/polyester/nylon type fabric (like a swimsuit fabric), and there is the possibility for a woven logo on same type fabric. So simplicity is a must. Too much detail is also not good as we'd like to the logo to be easily reproduced to any size. Since some fabrics used are colorful prints, the logo design needs to convert easily to work as a single color or solid mark. The logo will be placed on the back shirt center near collar, on sleeve near bottom hem, or on front bottom hem, off center. Preference for non angular type logo design. Work must be done in AI vector file, font must be converted to outlines, and we require a jpeg file to file for trademark. Thank you.
$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
leisure style collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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